Highlights

Built a comprehensive lead analysis dashboard providing full lifecycle visibility from lead creation through appointment booking to sales conversion.
Enabled real-time rep performance monitoring with speed-to-lead tracking, outbound activity leaderboards, and inactivity alerts.
Provided granular day and night lead segmentation with follow-up compliance tracking to optimize contact strategies outside business hours.
Designed multi-level stage bucketing to classify leads across pipeline stages, enabling clear visibility into where leads stand at every point in the funnel.
Built interactive drill-down views with filtering by date range, clinic, rep, stage, and contact for efficient lead management.
Tracked lead source distribution across channels to identify the highest performing acquisition sources driving inbound volume.
Delivered a stale leads monitoring system with inactivity buckets across rep and clinic dimensions to flag at-risk leads before they go cold.

KPIs & Metrics Tracked