Highlights

Designed and built a Power BI dashboard suite to analyze customer behavior, sales performance, and product demand for a retail business
Provided clear visibility into customer trends, top-spending customers, and best-selling products
Analyzed product performance across different price ranges to identify high-performing segments
Tracked loyalty program usage, including points earned and redeemed, to measure customer engagement
Identified inactive customers to support retention strategies and targeted promotions

KPIs & Metrics Tracked