Highlights

Developed a comprehensive CRM analytics dashboard to monitor lead flow, engagement, and conversion performance
Built an end-to-end funnel view covering lead generation, qualification, and conversion stages
Enabled analysis of campaign, ad set, and creative performance from a CRM perspective
Identified qualified, duplicate, junk, and inactive leads to improve lead quality and sales efficiency
Provided demographic and device-level insights to support targeted outreach and CRM optimization

KPIs & Metrics Tracked